Advertise on Talk of the Sound

Jump down to Talk of the Sound Rate Card.

Why Advertise with Talk of the Sound?

In just three short years, Talk of the Sound has become the go-to, must-read news source for New Rochelle with its unique blend of timely hyper-local news and information, hard-hitting investigative reporting and strong opinion from both contributors and readers who engage with each other through an active and lively comment section. The site focuses exclusively on New Rochelle, the seventh-largest city in New York State with a population of 75,000 people. By every measure, Talk of the Sound is the most widely read source of news and information in New Rochelle with more than 50,000 unique visitors a month serving up over 125,000 page views a month. Launched on September 1, 2008, Talk of the Sound has had over a million readers and served up more than 2.7 mm page views. The site has gained a well-deserved reputation as the place to go to get the inside story in New Rochelle and is widely read among key influencers in the City of New Rochelle.

Demographics of Talk of the Sound Readers

  • Male 54%; Female 46%
  • 53% are between the age of 45 and 65
  • 61% have a college and/or post-graduate degree
  • 75% own their own home or plan to buy one soon
  • 45% earn over $125,000 a year
  • 66% are married
  • 63% have children in their household; mostly K-12

Online Behavior of Talk of the Sound Readers

  • 35% spend more than 30 hours a week online
  • 86% make purchase decisions online
  • 67% buy from online retailers
  • 30% buy from auction/classified sites

Internet Referral Data for Talk of the Sound Readers

  • 66% of Talk of the Sound traffic comes from just 10 main sources
  • 75% of main source traffic is from the two major New Rochelle area Internet service providers -- Optimum Online and Verizon FIOS
  • Other major traffic sources include New Rochelle City Hall, County of Westchester, and local schools including Iona College, College of New Rochelle and the City School District of New Rochelle

Demographics for Westchester County, New Rochelle and Surrounding Area

  • Westchester County (pop. 923,459) - White 64.1%, Latino 15.7%, Black 13.4%, Asian 4.5%, Median Household Income of $120,500
  • New Rochelle (pop. 72,585) - White 52.5%, Latino 24.3%, Black 17.7%, Asian 4.1%, MH Income of $64,756. Families represent 67.6% of households
  • Scarsdale (pop.17,823) - White 81.9%, Asian 12.6%, Latino 2.6%, Black 1.5%, MH Income of $221,825
  • Larchmont (pop. 6,485) - White 90.8%, Latino 4.5%, Asian 2.8%, MH Income of $149,700
  • Eastchester (pop. 31,318) - White 84.6%, Asian 6.9%, Latino 4.5%, MH Income of $91,209
  • Pelham (pop. 11,866) - White 83.5%, Latino 6%, Black 4.6%, Asian 4.0% MH Income of $100,133

Search Engine/Aggregator Information for Talk of the Sound

  • Google Page Rank of 3 with 50,000 entries archived
  • Talk of the Sound is typically ranked among the Top 10 search results for the keyword “New Rochelle”
  • Talk of the Sound is part of Google News
  • Talk of the Sound is part of Topix

Other Talk of the Sound Platforms

  • Talk of the Sound iPhone App
  • Talk of the Sound Live Radio Show & Podcast
  • Talk of the Sound Events Calendar
  • Talk of the Sound Newsletter



All display ads run on all pages except where indicated; all prices quoted on CPM basis.*

Premier Advertising Opportunities

Leaderboard (728 x 90 space at very top of home page) - $12.00

Talk of the Sound Calendar Sponsor (468 x 60 banner, text link in top right block) - $14.00

Talk of the Sound Poll (250 x 90 within 250 x 300) - $6.00

Top Block Left (300 x 300) - $6.00 [front page only]

Right Column Advertising Opportunities

Small Block (250 x 90) - $2.00

Large Block (250 x 300) - $6.00

Skyscraper (250 x 600) - $12.00

Middle Column Advertising Opportunities

Small Block (210 x 90) - $1.50

Large Block (210 x 250) - $5.00

Skyscraper (210 x 600) - $10.00

Text Link Advertising Opportunities 600 pixels of text with hyperlink in lower right block – $0.25

Newsletter Talk of the Sound sends out a weekly newsletter to over 2,000 subscribers. Ask about sponsorship and placement opportunities.

Radio Show Talk of the Sound broadcasts a weekly radio show and podcast. Ask about sponsorship and placement opportunities.


Term Discounts

  • 3 Month Term - 10%
  • 6 Month Contract - 15%
  • 12 Month Contract - 25%

Prepaid Discount

10% (applied after applying term discount)


ADVERTISING PLACEMENT: Positioning of advertisements is at the sole discretion of the Publisher except if the Publisher acknowledges a specific position in writing. Advertising is rotated and interspersed throughout. Courtesy is paid to special requests whenever possible.

CANCELLATIONS: No cancellations accepted after the ad begins to run on Talk of the Sound, and none will be considered executed unless acknowledged in writing by a representative of Talk of the Sound.

AD PREP SERVICE: Your ad can be prepared for publication by Talk of the Sound. The charge will be assessed on the first insertion of the ad. Advertising design, preparation, and production services are available. Please request an estimate.

CONTACT: Robert Cox at or 914-500-8386.

Download: PDF Version of Talk of the Sound 2011 Rate Card and Contract

*What is CPM and effective CPM rate?

This is the cost per 1,000 impressions. For purposes of calculating a rate, it is the unit cost that is only for your reference when comparing one plan to another. 
The formula is: Monthly Cost ÷ Impression Limit
For example, a $1 CPM means $1 for 1000 ad views. For the purpose of ad serving, it is the cost to serve 1,000 ad impressions.
Effective CPM
We do not bill for overage. You're charged the agreed upon fixed monthly fee which means the effective CPM rate will always be the same or lower than the stated CPM rate.
For example, a $6 CPM means $6 for 1000 ad views. If the limit for a one month ad buy is 100,000 page views the fixed rate is $600 for one month. If we serve up 150,000 page views during that month the effective CPM is $4 CPM; you are charged $600 but get an extra 50,000 page views for the month at no additional charge.
The effective CPM may be lowered further based on available discounts such as buying ads for longer terms, pre-pay or promotional discounts.

Recent Comments

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