Summertime Goodness: Tasti D-Lite Coming to New Rochelle in August

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Summertime Goodness: Tasti D-Lite Coming to New Rochelle in August

June 28, 2009 - 17:10

A brand new Tasti D-Lite franchise will be opening soon at the Wykagyl Shopping Center at 1282 North Avenue in New Rochelle near Starbuck's Coffee. A recent Tasti D-Lite Tweet says the franchise owners are planning for an August opening.


Tasti D-Lite is best known for its signature product, a frozen dessert comparable to, but marketed as a more healthful alternative to soft serve ice cream. The company started in New York but was acquired by the a buy-out firm and is now run by the guy who ran MailBoxes, Etc. before it was sold to UPS. The treat has attained widespread popularity following appearances in episodes of HBO’s Sex and the City season and The Apprentice. And, yes, they use Kosher ingredients.

You can read more about Tasti D-Lite here.

Tasti D-Lite has been expanding rapidly since 2007 when it was acquired by a New York private equity firm with the goal to make Tasti D-Lite the number-one “good-for-you” frozen dessert in the world. The company plans to build a 500-center franchise network in just five years.

There are 2 Comments

What was wrong with the Baskin Robins that was across the street for 37 years at least? Will this store be open on Saturday?

the baskin robbins was the central hub of the board of education for years. Cox believes he has broken up the stranglehold of the board by opening up tasti d lite.