It took use three and a half years to get to a million. It took us 15 months to get to 2 million.
This seems like as good a time as any to share with readers an interesting analysis of Talk of the Sound that found its way to me a while back. This was, I am told, a presentation to the New Rochelle Board of Education by Dr. Christine Coleman in the wake of the media frenzy that erupted after the story that put Talk of the Sound on the map: Now Playing in New Rochelle, "Book, Interrupted".
For those readers who were not following Talk of the Sound back in 2008 (and that would be almost all of you!), I wrote a story about how the head of the English department had torn an entire chapter out of every school copy of the book "Girl, Interrupted" which was made into a major motion picture starring Angela Jolie and Winona Ryder. Jolie won the Best Supporting Actress Oscar for her role in the film.
A Google Search today reveals over 21,000 web pages referencing our story.
The Board of Education was not terribly happy and so began in earnest a battle that still rages today.
The first thing I noticed looking through the report today is that the Sitemeter page in the report has our lifetime traffic number as 9,163. So, that was 1,990,837 visitors ago.
One that I love is that I am referred to several times as The Blog Master. Heh!
There are several pages of ideas from Dr. Coleman on how to counter Talk of the Sound including:
The key is if you are getting a lot of people complaining about something, solve the issue and get back to them. Be transparent in your dealings or the negative search engine results you have now will only continue to get worse.
This is the most prophetic line in the entire report…to bad the board chose not to listen to Dr. Coleman.
For those who do not know, the Board of Education refuses to acknowledge Talk of the Sound as a media outlet even though we are the largest New Rochelle news outlet. As part of that, they refuse to send me press releases. They have a press release section on their web site but have never posted a press release there solely because they want to prevent me from being able to publish their press releases.
That last bit is hilarious to me. I am inundated with requests every day from dozens of organizations asking me to read their press releases, promote their events or link to the sites. Every government agency from the City of New Rochelle up to the Westchester County Health Department to the U.S. Department of Justice flood me with press releases. The school district where I live, where my kids attend school, where my wife works, keeps all their press releases top secret. Instead they send them to places like WVOX or the Journal News or News 12 which almost never runs them.
Hey! It's never too late.
It came up again at last night's board meeting so I took the opportunity to point out that Talk of the Sound does more than every other media outlet to cover the New Rochelle schools and promote their meetings and events and reaches a far bigger audience with that information than anyone else.
No one on the board disputed that but no offered to start getting me press releases either.
Oh well, maybe when we get to 3,000,000.